CHE DIO PERDONA TUTTI*
The project needed a system that could feel premium in a launch film and still stay readable inside a vertical story.
- Challenge
- Turn a small set of product assets into a flexible campaign language.
- Move
- Build repeatable crops, short copy beats and a sharp orange interaction cue.
- Outcome
- A content kit that moved from stories to landing pages without losing the brand.
The project needed a system that could feel premium in a launch film and still stay readable inside a vertical story.
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Small details that keep the system together.
- Social formats
- Influencer collaborations
- Short-form video production
- Extra activations
Built for vertical attention.
Stories and reels used the same product world, but with tighter rhythm, bigger crops and one message per frame.
We transformed the film’s most iconic moments into short-form social content designed to feel native, shareable and instantly recognizable.
Instead of promoting the movie in a traditional way, we amplified its most relatable details: food obsession, Sicilian aesthetic, irony and memorable dialogues.
The strategy mixed editorial design with meme culture. Elegant typography and refined layouts contrasted with playful copywriting and social-first formats, helping the campaign feel both cinematic and contemporary.
Each asset was designed to extend the film universe beyond the trailer, turning scenes into micro-content people would save, repost and quote naturally within their feeds.
InfluencerCampaign
We proudly showcase the logos of our valued clients who have chosen us for their needs. Their trust is our greatest achievement!
Aurora Cavallo
Content Creator su YouTube
Nicola Camporiondo
Missionario digitale su TikTok
Numbers with a point of view
The system was measured on speed of production, social retention and how often assets could be reused without feeling repeated.
Higher story completion across the launch sequence.
Impressions generated in the first campaign window.
Reusable templates produced for social and landing content.
We didn’t just promote a film. We
translated its personality into a social language
people wanted to share
LOUD BUT SOFT
PP Neue Montreal carries the campaign voice with tight spacing and blunt, poster-rhythm.
Small details that keep the system together.
- Pill CTAs mirror the home language
- Crops stay frontal and product-led
- Captions work in short social loops
- Orange marks action, not decoration
Instead of promoting the movie in a traditional way, we amplified its most relatable details: food obsession, Sicilian aesthetic, irony and memorable dialogues.
The strategy mixed editorial design with meme culture. Elegant typography and refined layouts contrasted with playful copywriting and social-first formats, helping the campaign feel both cinematic and contemporary.
Each asset was designed to extend the film universe beyond the trailer, turning scenes into micro-content people would save, repost and quote naturally within their feeds.
Proudly trusted by
We proudly showcase the logos of our valued clients who have chosen us for their needs. Their trust is our greatest achievement!